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move
A new perspective on the group fitness experience.
The Wellness Playground is a state-of-the-art oasis of new studios, hangout spaces, equipment and classes paired with bespoke experiences. This campaign was focused on showcasing their “Elements” dance & barre studio, an interchangeable room for classes that are driven by the beat. It is flooded with mirrors and adaptive neon lights that dictate the mood. We shot in an authentic way, using real teachers and members of the playground.
Creative & Art Direction: Alessia Murer
Photography: Jay Patel
Brand: One Playground (formerly Fitness Playground)
One membership, endless experiences.
— One Playground