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emotive
Meet the people of the playground. They’re all in.
This shoot was to showcase the array of emotions experienced when training. The focus, the energy, the grit. The goal of this campaign imagery was to feature powerful group fitness and personal training imagery to inspire people to train, and to be used as part of a new website launch.
Creative & Art Direction: Alice Lo & Alessia Murer
Photography: Lester Jones
Brand: One Playground (formerly Fitness Playground)